Designing trustworthy AI for complex systems.

Alex Wan is an AI product designer who makes ML and Gen AI feel clear, controllable, and human.

At Microsoft: ML + Copilot. At VMware: first Gen AI assistant from 0–1.

View selected work

Selected Work

A mix of shipped AI products, enterprise systems, measurable product impact, and independent AI experiments.

How I work

This is where I come in.

Most AI products don’t fail on the model — they fail on the moment a person has to trust it. My process is built to find and fix that moment.

01

See the whole system

Map the messy reality first — the data, models, tools, and the people who have to trust the output.

02

Find the real tension

Locate the exact moment where uncertainty breaks trust or blocks a decision. That is the problem worth designing.

03

Make it steerable

Design so people can see what the AI is doing, correct it, and stay in control instead of guessing.

04

Ship it and measure

Instrument the funnel, watch real behavior, and iterate until the numbers and the experience both move.

What partners say

Trusted by product partners

Notes from product managers, engineers, and designers I've shipped Gen AI work with.

VMware Product Manager, Tanzu Intelligent Assist
Alex not only delivered outstanding design work but also challenged assumptions, asked insightful questions, and ensured we were always moving in the right direction.
VMware UX Manager & UX Lead
One of the most amazing designers I have worked with. She gets to the depth of the problem, and is an amazing collaborator and innovator.
Broadcom Principal Product Designer
Alex consistently quickly grasps the complex domain, and her competency in tools like Figma is outstanding. Her design work was always user-centric and creative.
VMware Tanzu Head of UX Research
Alex excels at gathering and integrating qualitative and quantitative data. Her data-driven approach ensures decisions are backed by evidence.
VMware Generative AI Architect (Staff II)
Alex's ability to distill complex user data into actionable insights has significantly improved our product. Tanzu Intelligent Assist exists in large part due to her efforts.
Penn Associate Professor (Research)
She interfaced amazingly well with data scientists and developers to get the final product up and running at a lightning-quick pace.
Penn Medicine Director of Research, Digital Health
Alex was proactive in identifying problems and proposing solutions. She designed and rapidly iterated an interactive mapping dashboard — her work was truly indispensable.